UNCOVERING Click FraudThere are two types of people committing click fraud using three different methods. Click fraud occurs when a ‘click’ occurs on an advertisement from someone who is not interested in the product, and whose sole purpose of the click is to produce personal revenue or to cause the advertiser a loss of revenue. Who is committing click fraud? Your competitors Recently the news has featured several stories of companies clicking on their competitor’s advertisements to prevent them from succeeding with their advertising campaigns. Their motivation is clear. They will try to lower the return on investment of their competitors to the point where they will no longer advertise on-line. It is their way of ‘narrowing the field’. A click fraud monitor will easily scare away the competition with a preventative message telling the competitor to stop their fraudulent activity immediately. Ad Sense and other search engine programs A website owner makes money on every click that comes from their website visitors clicking on an advertisement. This creates a huge temptation for the website owner to engage in click fraud. It is done simply by conducting various searches with no interest in the product and clicking on several different advertisements. This form of click fraud is as common as your competitors clicking on your advertisements. Methods and penalties associated with click fraud |
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| AdWatcher | 9.8 |
| ClickTracks | 8.3 |
| HitsLink | 6.4 |
| WhosClickingWho | 6.4 |
| DynaTracker | 6.2 |
| ConversionRuler | 6.3 |
| AdTrackz | 5.9 |
| AdMinder | 4.6 |
| ClickAlyzer | 1.6 |
| ProAnalyzer | 0 |
