UNCOVERING Click Fraud with Ad TrackersTwo types of people commit Click Fraud using three different methods. Click Fraud occurs when an ad is clicked by someone not interested in the product with the sole purpose to produce personal revenue or cause the advertiser, you, a loss of revenue. Modern click fraud has revolutionized and become even more harmful for all online advertisers. Without Ad Tracking / PPC Tracking with a good Ad Tracker, Click Fraud can ruin your advertising campaign. Methods and penalties associated with Click Fraud Who is committing Click Fraud? Click Fraud by competitors Recent reports reveal companies clicking on competitors’ advertisements to prevent successful campaigns. Click Fraud motivation is clear - try to lower ROI of competitors to the point where they will no longer advertise online. It is the competition’s way of “narrowing the field”. A Click Fraud monitor will scare away Click Fraud-committing competitors through Ad Tracking and PPC Tracking with a preventative message telling the competitor to stop fraudulent activity immediately. Ad Tracking and PPC Tracking can help sustain fair competition and prevent Click Fraud from ruining your competitive edge. Click Fraud from Ad Sense and other search engine programs A Web site owner makes money on every click on an advertisement. This creates a huge temptation for the Web site owner to engage in Click Fraud, especially if the owner knows there is no Ad Tracking / PPC Tracking device or Ad Tracker. It is done simply by conducting various searches with no interest in the product and clicking on several different advertisements. This form of Click Fraud is as common as your competitors clicking on your advertisements. More about what click fraud is |
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| AdWatcher | 9.3 |
| HitsLink | 6.4 |
| HyperTracker | 6.4 |
| WhosClickingWho | 6.4 |
| DynaTracker | 6.2 |
| ConversionRuler | 6.3 |
| AdTrackz | 5.9 |
| AdMinder | 5.1 |
| ROIWiz | 5 |
| ClickAlyzer | 1.6 |
| ProAnalyzer | 0 |
