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The Case for Using Click Fraud Prevention Tools
Click fraud is more prevalent than anyone had expected. Until recently, it was estimates that click fraud occurred only 5-10% of the time. However, recent studies have shown that click fraud occurs around 20-30% of all clicks! What does this mean for you – the advertiser? It means that 20-30% of your advertising budget is being wasted! A click fraud monitor has the potential to reduce this significantly by checking for click fraud and making sure it is not occurring on your website. If it is, the click fraud monitor should detect and prevent the click fraud from occurring. With the ability to monitor and detect click fraud, you are able to take a report to the search engine or other advertising company and demand money back. With every installation of a click fraud monitor, we have discovered the increasing frequency with which this occurs for clients. They also are amazed at how often it happens! It does not matter where you are ranked in the search engine results; click fraud is sure to be present and stealing money from you.
Everyone who is advertising online should use a tool that prevents and monitors click fraud because, in the end, it will pay for itself. Not only will the click fraud monitor prevent fraud, it will also allow you to get money back for click fraud that has occurred on your website. We fully recommend that if you are advertising online that you invest in a click fraud monitor. |
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