Click Fraud Prevention

• Log file analysis is time-consuming. This method takes hours to obtain enough data to detect Click Fraud. Even with programs that sift log files to detect Click Fraud, it is still the least efficient way to uncover Click Fraud.
• Click Fraud monitor tools save you time and money. By placing code at the end of every advertisement, Click Fraud monitors detect the fraudulent clicks with Ad Tracking and PPC Tracking as they happen. Ad Trackers work on autopilot so you can stop endless sifting by hand.

• Banning IP addresses from viewing your Web site may sound like a great idea, but you risk potential customers becoming banned because of only one person committing Click Fraud. In addition to potentially losing customers, finding the IP addresses to ban is time-consuming, even when using an Ad Tracker’s Ad Tracking, PPC Tracking and Click Fraud monitor to discover the addresses.
• Using a Click Fraud monitor is by far the easiest and most effective way to prevent Click Fraud by Ad Tracking / PPC Tracking. Click Fraud monitors are designed to not only detect Click Fraud but also prevent illegal clicks altogether by deterring fraudulent activity. An Ad Tracker’s most common form of Click Fraud prevention is displaying a page that warns the lawbreaker to stop immediately and that his or her IP address has been recorded.

More on how to prevent click fraud