How Ad Tracking, PPC Tracking and Click Fraud Monitors on Ad Trackers Save Money

• The first is to deter Click Fraud. Click Fraud prevention with a good Ad Tracker is simple. A snippet of code is placed at the end of every online ad to track every click. The Click Fraud prevention will immediately monitor any signs of a spike in clicks using Ad Tracking and PPC Tracking, and will monitor every IP address for Click Fraud. When Click Fraud does occur, Ad Tracking / PPC Tracking catches the activity and a Click Fraud prevention system immediately acts. Most of the time, an Ad Tracker deters Click Fraud by displaying a ‘warning’ screen telling the Click Fraud committer to stop immediately as their IP address is being recorded.
• The second way to receive money is to detect Click Fraud. The Ad Tracker’s Click Fraud monitor will use Ad Tracking and PPC Tracking to detect Click Fraud and present it in a neat, usable report. The report can be downloaded and emailed to the appropriate company (that is Google, Yahoo, etc.) for reimbursement for the fraudulent activity.