Click Fraud Prevention QualifiedClick fraud prevention tools are made up of several different components to prevent click fraud. The first that we review to qualify an Ad Tracker’s click fraud protection ability - is it must be able to stop click fraud as it occurs. While there are several different ways a company may do this, the most common way to prevent click fraud is by a company using the IP address. If an IP address has clicked on one of your links more than 5-10 times, you can safely estimate that it is click fraud. The next thing the product must have is the ability to prevent this from occurring. The most common way is by having a page that opens and says ‘Your IP address has been logged and will be reported to the search engine as fraudulent.” This will detour your competition from excessively clicking on your links. A second method of detecting and preventing click fraud is by having the click fraud prevention utility look for anything out of the ordinary. Most click fraud prevention tools will detect if a spike in clicks occurs out of ordinary. Both methods usually alert the advertiser and both keep a report that one can take to a search engine and request a refund. Alerts can be turned on and off with the most common alert coming by e-mail. There are several click fraud prevention tools allowing one to receive an alert by a text message on one’s phone. Cross - channel monitoring is an essential method used to detect and prevent click fraud. It is used to see if your site is being clicked on by the same person over various search engines. For example if a competitor clicks on one of your ads in Google, then in Yahoo, then on Ask - it is click fraud. Yet, the search engines have no way of knowing. A good click fraud prevention program will detect and prevent click fraud in this situation as well. It is a wise buying decision to buy a click fraud prevention tool that is already incorporated into an Ad Tracker utility. Both are indispensable to help you achieve the maximum results and profit from your Ad Tracker program. |
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| AdWatcher | 9.8 |
| ClickTracks | 8.3 |
| HitsLink | 6.4 |
| WhosClickingWho | 6.4 |
| DynaTracker | 6.2 |
| ConversionRuler | 6.3 |
| AdTrackz | 5.9 |
| AdMinder | 4.6 |
| ClickAlyzer | 1.6 |
| ProAnalyzer | 0 |
