Click Fraud Prevention Reviews

What is Click Fraud?
Click Fraud occurs when a person or program clicks an advertisement for the sole purpose of generating pay-per-click revenues. Click Fraud is a crime that skews marketing data and wastes advertisement spending. Click Fraud prevention tools with Ad Tracking and PPC Tracking provided by Ad Trackers are made up of several components to prevent Click Fraud. Ad Tracking and PPC Tracking can protect your PPC ads from abuse. Ad Tracker Reviews looks at four factors our experts have determined impact the effectiveness of an Ad Tracker’s Click Fraud prevention services to make Ad Tracking and PPC Tracking safe and useful.

Four Criteria of Effective Click Fraud Prevention

1. Click Fraud detection timeliness
A good Ad Tracker Click Fraud prevention tool is able to use Ad Tracking and PPC Tracking to stop Click Fraud as it occurs. The sooner your Ad Tracker catches PPC foul play, the less financial and research-related damages. The most common way to prevent Click Fraud is by using PPC Tracking to note PPC clickers’ IP addresses. If an IP address has clicked one of your links more than 5-10 times, the Ad Tracking or PPC Tracking tool can assume Click Fraud is occurring.

2. Ad Tracker prevention abilities
Rather than waiting for damage to ensue, some high-ranking Ad Trackers take a proactive approach with their Ad Tracking and PPC Tracking to prevent Click Fraud occurrence from the start. There are a couple of ways an Ad Tracker may do this:

The most common method Ad Trackers use is recognizing Click Fraud activity with Ad Tracking or PPC Tracking and sending a page to the PPC perpetrator saying, “Your IP address has been logged and will be reported to the search engine as fraudulent.” This deters competition from excessively clicking your links and wasting your resources.
A second method of detecting and preventing Click Fraud is the Ad Tracking or PPC Tracking tool looks for anything out of the ordinary. Most Click Fraud prevention tools on Ad Trackers will detect a spike in clicks.

Both Click Fraud prevention methods usually alert the advertiser as soon as its Ad Tracking or PPC Tracking notices possible Click Fraud. Most Ad Trackers supply a report to be used to request a refund from the search engine. Alerts from Ad Trackers are usually by e-mail, and can be turned on and off. Several Click Fraud prevention tools and Ad Tracking or PPC Tracking devices alert via text message for quick action.

3. Going the extra mile
Click Fraud perpetrators can get crafty with their methods. Recognizing this, some Ad Trackers’ Ad Tracking and PPC Tracking instruments use cross-channel monitoring to effectively detect and prevent Click Fraud. It is used to see if your site is being clicked by the same person over various search engines. For example, if a competitor clicks one of your ads in Google, then in Yahoo, then on Ask - it is Click Fraud. Yet, the search engines have no way of knowing where else the scammer has been. A good Ad Tracker’s Click Fraud prevention program will use its Ad Tracking and PPC Tracking capacities to detect and prevent Click Fraud in this situation.

4. All-in-one Ad Tracker AND Click Fraud prevention
It is to your advantage if your Ad Tracker incorporates a Click Fraud prevention, Ad Tracking and PPC Tracking utility. All are indispensable to help you maximize results and profit from your Ad Tracking program. A good Ad Tracker is multi-functional, incorporating Ad Tracking and PPC Tracking specifically designed to prevent Click Fraud, and is easy to use.

AdWatcher	9.3
HitsLink	6.4
HyperTracker	6.4
WhosClickingWho	6.4
DynaTracker	6.2
ConversionRuler	6.3
AdTrackz	5.9
AdMinder	5.1
ROIWiz	5
ClickAlyzer	1.6
ProAnalyzer	0