Click Fraud DefinedWhile click fraud is nothing new, it is prevalent and it is not going away. Google has said that click fraud is the single biggest threat to their business - a bold statement about the seriousness of the issue. Click fraud occurs when someone clicks on an ad making the advertiser pay for that advertisement without that person having any interest in the product. This can happen repeatedly; there are been many instances of a single person clicking on an advertisement up to 1000 times. The seriousness of this issue is making an impact with both the media and with advertisers. Media reports about the severe nature of click fraud run the gamut from dismissing it as nothing to worry about to red alert warnings. It is reported that click fraud occurs between 5-45% of all clicks. After considering many reports, we determined on average that click fraud occurs around 20% of every click. The news is disturbing; advertisers are paying huge sums of cash for fraudulent clicks! Click fraud is more prevalent the further one goes away from a quality-advertising source. A quality-advertising source would be considered Google Adwords. A poor quality source would be considered banner advertising or a second tier pay- per-click search engine. An entire industry now exists to prevent click fraud. Some click fraud monitoring companies are continuously improving their products to prevent the latest criminal techniques. A quality click fraud monitor will prevent click fraud and save you around 20-30% of your advertising budget. Once you understand the enormity of the situation, you will be motivated to buy a click fraud monitor and begin the process of preventing click fraud from occurring. Serious on-line marketers are quickly discovering that it is an easy decision to spend a little bit of money every month for a click fraud-monitoring tool, as the return on the investment is large. At Ad Tracker Reviews, we are honored to bring you the best information you need on click fraud protection to help you to make the purchase right for you. |
|
| AdWatcher | 9.8 |
| ClickTracks | 8.3 |
| HitsLink | 6.4 |
| WhosClickingWho | 6.4 |
| DynaTracker | 6.2 |
| ConversionRuler | 6.3 |
| AdTrackz | 5.9 |
| AdMinder | 4.6 |
| ClickAlyzer | 1.6 |
| ProAnalyzer | 0 |
