I will be covering in a eight part series with everything from starting a PPC campaign to succeeding with PPC advertising. In this first part of my eight part series I will be covering how to find keywords and what type of keywords you want to have.
A great tool that I have always used to do keyword research is a Google Adwords Keyword tool adwords.google.com/select/KeywordToolExternal with this tool you can type in all of the keyword that you can think of in your industry. Type in every keyword you could possibly imagine into the white box in the middle of the screen. For example if your website sells advertising books you would type in advertising book, PPC advertising, advertising 101 book, advertising, online advertising and everything else that you can think of that has to do with your business. You want as many keywords as possible that have to do with your company so make sure you do not eliminate keywords in this step but add as many as possible.
To find more relevant keywords they are normally a few words long. Quality traffic normally comes from highly relevant keywords to your industry. For an advertising book for example a very relevant keyword may be ‘buy advertising book’ it will not receive a very high traffic flow however the traffic that does come will be extremely high quality traffic at a low cost.
Next after entering in every keyword phrase that you can think of that you can think of click on get keyword ideas. Google will then generate a list of keyword ideas and how often they are searched for. You will want to export this file to an excel file for future use (found in the middle of the page).
After downloading your keywords into an excel file (could be as large as several hundred keywords). You will want to separate your keywords into many different groups, keep in mind that more groups is better than less groups. The keyword groups should be a list of related keyword. The keyword groups that you put together now will display the same ads so make sure they are similar to one another. An extremely large number of groups could be hard to manage and too few groups will also hinder your PPC campaign. An example of a few groups would be advertising books, books, buy advertising books, online advertising and marketing book.
Save your excel file with your keyword groups and store it away for future use. The 2nd part of my 8 part series will cover which search engines you should sign up for, which should be avoided and what your search engine goal should be.
- 75% of PPC Advertisers Don’t Make Money – WHY?
- Dominating PPC 101 – ppc decisions (part 8 of 8 series)
- Dominating PPC 101 – ad groups (part 5 of 8 series)
- Dominating PPC 101 – match type (part 4 of 8 series)
- Dominating PPC 101 – search engines (part 2 of 8 series)