A recent poll shocked me recently which showed that 40% of online marketers are not making any money online and another 35% are not even making enough to cover expenses. That’s an 75% failure rate! I am absolutely blown away by this number because PPC advertising is extremely simple and if done right you should never loose any money it is a guaranteed way to make money.

I started researching, talking to some of the major people in the industry to find out if the poll was real or not if in fact there are a lot of people failing at PPC Marketing.  A few days later I received a call which explained it all.  It was a client that I was helping get started with her own website it was this phone call that helped me understand why 75% of all PPC marketers don’t make money.  It was made clear to me that she had no idea what so ever what PPC advertising is, she did not know where to start, she had bid as much as she possibly could for each keyword to become rank #1 thinking that was the best way to go about it however she kept her budget low enough that she hit her budget within the first few hours of the day.

I thought this was a unique case; however, thinking back to all of the people that I have helped with PPC advertising something became crystal clear.  It was not a unique case in fact about 75% of people were in the same position as she was.  They simple don’t know how to succeed with PPC advertising.  I had assumed that PPC advertising was extremely simple and that everyone knew how to succeed that is why I did not understand the poll.

Because of the recent poll that was conducted and so many people failing with PPC advertising I don’t want you to be apart of that number.  That is why I have designed a series of articles that will walk you through absolute PPC domination.  I will explain every little detail that is essential to PPC success, make sure you subscribe to ensure PPC success.

Related Articles:

• Dominating PPC 101 – ppc decisions (part 8 of 8 series)
• Dominating PPC 101 – ad groups (part 5 of 8 series)
• Dominating PPC 101 – match type (part 4 of 8 series)
• Dominating PPC 101 – search engines (part 2 of 8 series)
• Dominating PPC 101 – keywords (part 1 of 8 series)