A recent poll shocked me recently which showed that 40% of online marketers are not making any money online and another 35% are not even making enough to cover expenses. That’s an 75% failure rate! I am absolutely blown away by this number because PPC advertising is extremely simple and if done right you should never loose any money it is a guaranteed way to make money.

I started researching, talking to some of the major people in the industry to find out if the poll was real or not if in fact there are a lot of people failing at PPC Marketing.  A few days later I received a call which explained it all.  It was a client that I was helping get started with her own website it was this phone call that helped me understand why 75% of all PPC marketers don’t make money.  It was made clear to me that she had no idea what so ever what PPC advertising is, she did not know where to start, she had bid as much as she possibly could for each keyword to become rank #1 thinking that was the best way to go about it however she kept her budget low enough that she hit her budget within the first few hours of the day.

I thought this was a unique case; however, thinking back to all of the people that I have helped with PPC advertising something became crystal clear.  It was not a unique case in fact about 75% of people were in the same position as she was.  They simple don’t know how to succeed with PPC advertising.  I had assumed that PPC advertising was extremely simple and that everyone knew how to succeed that is why I did not understand the poll.

Because of the recent poll that was conducted and so many people failing with PPC advertising I don’t want you to be apart of that number.  That is why I have designed a series of articles that will walk you through absolute PPC domination.  I will explain every little detail that is essential to PPC success, make sure you subscribe to ensure PPC success.

Related Articles:

• Dominating PPC 101 – ppc decisions (part 8 of 8 series)
• Dominating PPC 101 – ad groups (part 5 of 8 series)
• Dominating PPC 101 – match type (part 4 of 8 series)
• Dominating PPC 101 – search engines (part 2 of 8 series)
• Dominating PPC 101 – keywords (part 1 of 8 series)

If a keyword is loosing money action must take place in one of several different aspects.  Decreasing the bid on that keyword will lower the number of clicks in return for a higher profit margin.  If each keyword is loosing money in your whole campaign or a very high number it is not an individual keyword problem it could be a site-wide problem.  If no conversions are taking place that is a strong indicator that the site design needs to be re-designed or the content needs to be re-written.  Either way it is a problem with your website and not a problem with your PPC campaign.

If a particular keyword is not working make sure to check to see if the landing page is relevant to the keyword.  Having different landing pages for different keywords will not only increase your quality score which will lower your CPC and give your ad a better position but it will also increase your conversions and is defiantly worth looking into.   Changing the actual ad is also an option if your campaign does not have very many ad groups and you are using general ads for the whole campaign.  Simply break up your ad groups into smaller ad groups and create very relevant ads for each group.

If a keyword is loosing money do one of the following

• Decrease bid – everything looks good excluding one keyword
• Change site – all keywords are loosing money
• Change ad – if ad is not relevant to the keywords or is targeting clicks not conversions
• Change landing page – if landing page does not describe the particular keyword

If no clicks are taking place on a particular ad first take a look at the impressions to make sure your ad is being seen.  If a low number of impressions is taking place its not something to be concerned about, however if a high number of impressions is taking place meaning for every 1000 impressions you only receive one click consider revising your ads and creating a variety to see which ad will convert the highest number of traffic.  Keep in mind that if your ads are showing up on the content network receiving 1000’s of impressions and a few clicks is normal, you can test it out by only advertising on the Google network.

I hope this PPC guide was helpful for everyone and was good information.  If you have any questions feel free to contact me directly and I will be more than happy to answer any questions.  I have been doing PPC advertising for years and sometimes I think the whole process is obvious however I have learned that it is not that way. You should be able to succeed with PPC advertising at this point.

Related Articles:

• 75% of PPC Advertisers Don’t Make Money – WHY?
• Dominating PPC 101 – ad groups (part 5 of 8 series)
• Dominating PPC 101 – match type (part 4 of 8 series)
• Dominating PPC 101 – search engines (part 2 of 8 series)
• Dominating PPC 101 – keywords (part 1 of 8 series)