Your Ad Tracker ROI LifelineA Return on Investment (ROI) tool is the second most important quality that we measure. The return on investment tool is important, as without it, the ad tracker is almost useless. The ROI tool will show you each advertisement and how much you have lost or gained from every ad. The more detailed the advertisement tracker, the better the possibility of higher rating they will get with our review. With this particular tool, we look for the ability of the ad campaign tracking to measure each advertisement down to the keyword. Pay per click advertising is shown to be the most popular and profitable online advertising methods of the day. We know this and this is why we have placed such a heavy importance on this section of our rating. It is common for someone to be running hundreds of keywords and be making money from the campaign. It is probable that only 10-20 keywords out of those hundreds are the ones making money for the site. It is common to see huge differences between keywords, and with this information, you are able to earmark your advertising budget to increase profit. It becomes easier to do as the return on investment tracker shows you exactly where you are making and losing money. If you are making money, you can immediately consider raising the bid and the budget for that particular advertisement. If you are losing money, you should lower the budget or the bid for that advertisement. The bottom line – an advertising campaign that does not use a return on investment tool part is ineffectual, wasting time and money. An ad tracking tool allows you to have a large competitive edge over the competition! |
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| AdWatcher | 9.8 |
| ClickTracks | 8.3 |
| HitsLink | 6.4 |
| WhosClickingWho | 6.4 |
| DynaTracker | 6.2 |
| ConversionRuler | 6.3 |
| AdTrackz | 5.9 |
| AdMinder | 4.6 |
| ClickAlyzer | 1.6 |
| ProAnalyzer | 0 |
