Your Ad Tracker ROI Lifeline

A Return on Investment (ROI) tool is the second most important quality we measure on our Ad Tracker reviews after Click Fraud capabilities. Without ROI information, Ad Trackers’ Ad Tracking and PPC Tracking is almost useless. The ROI tool will show how much is lost or gained from each advertisement. The more detailed the Ad Tracker, the better our Ad Tracker review.

Ad Tracker Reviews looks for the ability for Ad Tracking to measure each advertisement down to the keyword. Pay-per-click advertising is the most popular and profitable online advertising method today. Recognizing this, Ad Tracker Reviews places heavy importance on this rating, looking into Ad Tracking and PPC Tracking capabilities and Click Fraud prevention tools of the Ad Trackers we assess. Without Click Fraud prevention, your ROI can be diminished due to harmful effects of Click Fraud.

It is common to run hundreds of keywords. It is probable that only 10-20 keywords out of those hundreds make money. It is common to see huge differences among keywords, and with ROI Ad Tracking information, you are able to earmark your advertising budget to increase profit. If the ROI statistics on the Ad Tracker show you exactly where you are making and losing money, this can be done easily. If you are making money, you can consider raising the bid and budget for the advertisement. If losing money, you should lower the budget or bid. If your Ad Tracking or PPC Tracking reveals a concentrated number of clickers in one particular region, you should focus your advertising in that area or check for Click Fraud.

The bottom line about Ad Trackers – an advertising campaign that does not use an Ad Tracking ROI tool wastes time and money. An effective Ad Tracking tool that receives high ratings by Ad Tracker Review’s standards allows you to have a competitive edge.

AdWatcher	9.3
HitsLink	6.4
HyperTracker	6.4
WhosClickingWho	6.4
DynaTracker	6.2
ConversionRuler	6.3
AdTrackz	5.9
AdMinder	5.1
ROIWiz	5
ClickAlyzer	1.6
ProAnalyzer	0