Ad Tracker Reviews
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Ad Tracker Reviews Rating System


How we determine which Ad Tracker and PPC Tracking device is best for you.

Ad Tracker Reviews measures Ad Tracking, PPC Tracking and Click Fraud prevention tools to maximize your marketing dollars. Our 10 evaluation criteria accurately measure Ad Trackers’ and Click Fraud monitors’ performance. Each of Ad Tracker Review’s 10 standards is equally important in determining the Ad Tracking tool that’s best for you. Our Ad Tracker ratings are completely independent and in no way connected to the Ad Tracker companies we review. Ad Tracker Reviews has your best interest in mind and maintains a nonbiased opinion. We penalize Ad Trackers for failure to perform in one of our categories. We want you, the consumer, to trust our Ad Tracker ratings as you decide the most reliable Ad Tracking, PPC Tracking and Click Fraud prevention software to trust.

If you want:
  • An Ad Tracker you can trust,

  • Click Fraud prevention with accurate PPC Tracking you can count on and

  • Nonbiased reviews to guide your Ad Tracker purchase decision,

Then Ad Tracker Reviews can help you make the most of your advertising dollars and online security with the Ad Tracking device that’s best for you.

Our 10 Measurements to Rate Ad Trackers & Click Fraud Prevention Tools



1. Price
How do you put a value on Ad Trackers, PPC Tracking and Click Fraud prevention? Ad Tracker Review’s price score is made up of two aspects:
  • Actual price compared to other Ad Tracking, PPC Tracking and Click Fraud prevention products

  • “Bang for your buck” rating that quantifies Ad Tracker cost versus value

After we have the rating from both Ad Tracker price scores, we add them and appropriate a rating from 1-10. Ad Tracker Review’s client feedback shows price is the most desired Ad Tracker rating to obtain. As such, we have placed it as the first item listed under each Ad Tracker so you can immediately see the value of Ad Tracking.

2. Click Fraud prevention
The Click Fraud prevention rating is made up of several aspects. PPC Tracking can prevent Click Fraud so you don’t waste advertising spending on useless clicks. Aspects we analyze to determine the effectiveness of Ad Tracking, PPC Tracking and Click Fraud prevention products include:
  • The ability to detect Click Fraud. The ability to detect Click Fraud is determined by testing for fraudulent clicks we place, and how often PPC Tracking detects Click Fraud

  • The ability to prevent and stop Click Fraud. The Ad Tracking or PPC Tracking ability to prevent Click Fraud is the most important aspect we quantify in this rating

We then take the two Click Fraud ratings, add them together and measure on a scale of 1-10 the Ad Tracker’s rating for Click Fraud prevention and the effectiveness of the Ad Tracking or PPC Tracking.

More about the Ad Tracker Click Fraud prevention rating


3. Ease of use
Some Ad Trackers and PPC Tracking tools can be complicated. Many people purchase expensive Ad Tracking, PPC Tracking and Click Fraud prevention tools that are ineffective because they are not understood. Confusing and complex Ad Trackers cannot be used to their full capabilities, thus negating both the price and potential to save advertising costs. Ad Tracker Review’s team of experts personally review the best and most popular Ad Tracking tools to determine user-friendliness so you can monitor ads and defend yourself against Click Fraud without hassle.

More about the Ad Tracker ease of use rating


4. Ad Tracker’s traffic analysis
An Ad Tracker’s traffic analysis is different from visitor analysis. Some Ad Trackers can separate traffic from visitors, even with their PPC Tracking functions, which is valuable marketing information. Some Ad Trackers do not have the ability to distinguish between a unique visitor and a click. Especially for PPC ads, PPC Tracking is important to prevent Click Fraud and reveal patterns in “clickers” that you can use to improve your online advertising endeavors. Ad Tracking helps you even more when the Ad Tracker analyzes your traffic.

5. Visitor analysis
Many Ad Tracking and PPC Tracking methods are not providing the visitor analysis we expect from a good Ad Tracker. If it is difficult for the Ad Tracker and PPC Tracking to separate types of visitors, it is likely the Ad Tracker will score poorly in our review. Ad Tracker Review recognizes the value of Ad Tracking and PPC Tracking information and the differences in marketing toward varying types of Web viewers.

additional five aspects that determine an Ad Tracker’s rating