Our Ad Tracker Reviews Rating System Explained

Ad Tracker Reviews measures each company ad tracker and click fraud prevention tool against a list of ten different qualifications. Each is rated according to how the ad tracking and, if they have one, how the click fraud monitor tool performs. Each of the ten qualifications is regarded as equally important to helping us help you choose an ad tracking tool. Our ratings are independent and not connected to any of the companies we review in any way. We take our rating system seriously and strive to maintain a nonbiased opinion. We will penalize an adtracker if they fail to perform in one of our categories. We want you, the consumer, to trust our strict ratings as you decide the most reliable tool (s) to trust with your advertising dollars.

The first qualification is price. This score is made up of two different aspects. The first aspect of the price rating is the actual price and how it compares with to other ad tracking and click fraud prevention products. The second aspect is the ‘bang for your buck’ aspect. We quantify the price and the value, and in turn we are able to produce a rating. After we have the rating from both scores, we add them together and come up with a rating from one to ten. We have polled our visitors and understand that this is the first thing they are interested in knowing. As such, we have placed it as the first item that is listed under each ad tracker.

The second quality that we rate is click fraud prevention, which takes much longer for us to evaluate. The click fraud prevention rating is made up of several different aspects. The first is the ability to detect click fraud. The ability to detect click fraud is determined by testing for fraudulent clicks we place, and how often it is detected. The second ability that we look for is the ability to prevent and stop click fraud. Preventing click fraud is the most important aspect that we quantify in determining this rating. We then take the two ratings, add them together and measure them on a scale of 1-10 to determine the rating for the click fraud prevention. More about the ad tracker click fraud prevention rating

The third quality that we rate is the ease of use. As many Ad Tracking tools are complicated, we discovered many people who purchase expensive ad tracker tools that they cannot or do not understand. They cannot use the Ad Tracker to its full capabilities thus negating both its price and its potential to save advertising costs. Our team personally reviews the best and most popular of Ad Tracker tools. They are able to tell how easy the ad tracker is to use quite quickly for the average user. More about the ad tracker ease of use rating

The fourth quality that we rate is traffic analysis. Traffic analysis is different from visitor analysis in the way the Ad Tracker can separate traffic from visitors. There are several Ad Tracker tools that do not have the ability to distinguish between the difference between a unique visitor and a click.

The fifth quality that we rate is visitor analysis. We have found many Ad Tracker tools are not doing as much visitor analysis as we expected from a good Ad Tracker tool. If it is difficult for the Ad Tracker to separate the difference between visitors it is likely the Ad Tracker will score poorly in our review.

additional five aspects that determines an ad trackers rating

AdWatcher	9.8
ClickTracks	8.3
HitsLink	6.4
WhosClickingWho	6.4
DynaTracker	6.2
ConversionRuler	6.3
AdTrackz	5.9
AdMinder	4.6
ClickAlyzer	1.6
ProAnalyzer	0