From Where We Stand – The Ease of Use Factor

At AdTrackerReviews.com, we concentrate on an important software design point – functionality or ease of use. Layers of buttons, screens, and explanations don’t impress us; in fact, they annoy us. Business moves at the speed of a push of a cursor and click of a mouse. Sure, we appreciate ‘cool’ design, but if it can’t do, what you need it to do – quickly – the software is useless.

What makes an ad tracker easy to use?
We look first at the issue of how the software conducts analysis. The other part of it is presenting the analysis in a way that you can easily interpret or understand the data. The advantage to on-line advertising is that, unlike other more traditional hard copy advertising, the faster you can identify a problem, the faster you can implement a solution, and save your advertising dollars! The bottom line – tracking on-line advertising is the key to a successful marketing campaign.

Where does click fraud come into the picture?
We also consider click fraud prevention and click fraud detection when we are rating an ad tracker. Unfortunately, the burden of presenting the proof rests on you, the on-line ad provider, for identifying poorly performing ads. It is no easy task to pinpoint which ads are experiencing a high volume of click fraud. Even more difficult to create is a report to send to the search engine to ask for your money back unless you can accurately prove which ads and why they are underperforming.

It’s all in the testing:
At AdTrackerReviews.com, we run each ad tracker through several test phases to determine the ease of use.

Phase I: We have nonteam members try out the ad tracker and rate how difficult or how easy the software is to use.

Phase II: We have our team do an in-depth analysis of the ad tracker tool. Besides ease of use, we also check on how easy their click fraud monitor/prevention is to operate. We check its effect on producing accurate advertising data. For example, did you know the one thing you must do to increase your ad tracker’s performance?

For most online ads, a piece of a code needs to be placed at the end of each online ad. The online ad can only be tracked only after adding this code and adding code to your conversion page. This may sound easy and that is what we expect it to be. However, if this is too difficult the ad tracker will lose points. High ad ratings are dependent on ad tracker software doing to insert this code for you.

Phase III: Is our final determination of ease of software use. If, at this point, it is still too difficult to decide how often click fraud is taking place the ad tracker will lose points. The ad tracker will gain extra points if the user does not have to do anything at all for the click fraud prevention to work.

If it takes to long to discover which online ads are or are not generating revenue or even if the data is ‘blurry’ the online ad provider – you – stand to lose a great deal of money. Subsequently, such ad tracker software loses more points and will be ranked by us at a lower level.

AdWatcher	9.8
ClickTracks	8.3
HitsLink	6.4
WhosClickingWho	6.4
DynaTracker	6.2
ConversionRuler	6.3
AdTrackz	5.9
AdMinder	4.6
ClickAlyzer	1.6
ProAnalyzer	0